Confusion Snacks celebrates the food identity of the South Asian diaspora: not wholly Indian or American, but confidently shaped by both. Familiar roasted peanuts become a canvas for masala, chile, and other Indian flavor cues, creating snacks that feel at home beside Bollywood, pop music, family recipes, and American pantry staples. The brand turns cultural in-between-ness into something joyful, showing that fusion can be an honest expression of lived experience.