Brand spotlight

Figa Foods

Meet Brazil's chocolate cousin, cupuaçu

What is cupuaçu?

Cupuaçu (coo-pu-ah-soo) is a tropical fruit from the Amazon and a botanical cousin of cacao whose seeds are be transformed into a rich, chocolate-like bar. This ingredient carries real cultural weight in Brazil, where cupuaçu is familiar in juices, sweets, and regional cooking and has even been recognized as a national fruit. By centering cupuaçu rather than cocoa, Figa Foods aims to expand what customers think chocolate-adjacent products can be, offering a parallel creamy, fruity, toasty, and distinctly tropical pleasure in a familiar form.

Brazil reintroduced

Figa Foods was started by Ariel Altman and Ronny Berger with a simple question: why do so few people know cupuaçu when it is so flavorful, so distinctive, and so deeply tied to Brazil? That curiosity gave the project real momentum. One founder brought lived familiarity with Brazilian food culture, the other the drive to translate that discovery for a wider audience. Together they built something that feels both educational and craveable. The goal is not to imitate chocolate, but to introduce the world to a different kind of indulgence with its own story and sensory appeal. That makes Figa feel fresh in the best way, offering a new pleasure, not just a rebranded version of an old one.

Three ingredients, new category

Figa's bars are made with only a few ingredients, cupuaçu, dates, and cacao butter. That lets enjoyers taste the ingredients own profiles - creamy, lightly fruity, and surprisingly rich. Figa Foods also emphasizes sourcing from regenerative and family-run farms, with emphasis on environmental wellbeing by growing their cupuaçu plants next to a variety of other plants acacao, açaí, banana. Compared to mainstream chocolate and wellness bars, Figa defines a new category rather than reformulating one.

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BRAZIL 🇧🇷
BRAZIL 🇧🇷

Cupuaçu Bar (Chocolate's Brazilian Cousin), Pure

$10
$10