Brand spotlight

Numki

South Indian chai snacks, boldly rebalanced

Numki Masala Peanut Mix 20 g single-serving pouch

Congress Peanuts, Remixed

Numki starts with congress peanuts, the fiery, savory snack associated with South Indian bakeries and chai breaks. Its Masala Peanut Mix keeps the familiar roasted-peanut crunch and curry-leaf aroma, then broadens the mix with pea-protein crisps and pumpkin seeds. A layered masala of chili, cumin, turmeric, pepper, ginger, fennel, cloves, cinnamon, star anise, and nutmeg makes every handful warm, tangy, and complex. It is a contemporary take on chai-time tradition: rooted in South Indian flavor, but built for everyday snacking.

Numki Masala Peanut Mix in serving bowl

Baked Crunch, Real Spice

Numki bakes the mix instead of frying it. Peanuts, pea-protein crisps, and pumpkin seeds are seasoned with curry leaves, coconut oil, tamarind, dried mango, and a broad spectrum of whole-spice flavors. The recipe uses no seed oils and no added sugar, giving the mix its crunch and intensity without burying the ingredients. That careful balance preserves the character of congress peanuts while adding more texture and plant protein.

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