Bawi Agua Fresca

Brand spotlight

Bawi Agua Fresca

A modern spin on classic fruit juices ubiquitous throughout Latin America

What is agua fresca?

Traditionally, aguas frescas are light, refreshing drinks made by blending a touch of sugar and fruit, grains, seeds, or flowers with water such as horchata, hibiscus, and tamarind. They trace back to pre-Hispanic Mesoamerica, where people mixed local ingredients with water to beat the heat, and the tradition evolved through colonial-era sugar and new fruits. Today, aguas frescas are an everyday symbol of Latin hospitality and street life, served at mercados (markets), taquerías, and family gatherings throughout Mexico and central America.

Bringing Mexico to the soda game

For founder and CEO Victor Guardiola, born in his hometown of Monterrey, Mexico and growing up in South Texas, agua fresca were always around—at family gatherings, on the first hot day of the year, or just in a pitcher in the fridge. As a first-generation Mexican American, these flavors remind him of home and community, and he wanted something that combines both of the worlds he knew. In creating Bawi Agua Fresca, he celebrates that heritage by creating a sparkling, healthier twist on classic agua fresca—bold, refreshing, and rooted in tradition.